jennifermedia794

"How far do you agree with the view that the move to online media has been entirely positive for the audience so far?" I would agree with the statement that the move to online media has been entirely positive for the audience so far to a certain extent as, while I understand the move to online media has been largely positive, there are some undeniable flaws to online media which highlight that it has not been an entirely positive change for audiences. The emergence of Web 2.0 as an area of online media, has had a dramatic impact on the development of online media as well as distribution, production and consumption habits, which is shown through the growth in the presence of prosumerism. For example, David Gauntlett described this day and age as the time of the 'prosumer' due to the modern prominence of Web 2.0, which has softened the demand for producers, considering in this day and age, anyone with a computer can become a producer of their own content. It is also es...

INTERACTIVITY VS PASSIVITY In  The Secret War Between Downloading and Uploading , Lunenfeld makes his case for using digital technologies to shift us from a consumption to a production model. He describes television as “the high fructose corn syrup of the imagination” and worries that it can cause “cultural diabetes”; prescribes mindful downloading, meaningful uploading, and “info-triage” as cures; […] After half a century of television-conditioned consumption/downloading, Lunenfeld tells us, we now find ourselves with a vast new infrastructure for uploading. We simply need to find the will to make the best of it. Leaving aside decades of debate within studies of television and mass culture 2 , the blurb proposes that downloading—and television—embody a passive, ideological form of consumption, whereas uploading is presented act of participation and production (even though it, too, is often a form of consumption).  Active participation is now a privileged mode of consume...

INTRODUCING THE KEY CONCEPTS OF MEDIA STUDIES The Key Concepts are the single most important framework for the whole Media Studies course. One way of remembering the Key Concepts is to use the mnemonic 'RAILING': R epresentations A udiences I nstitutions  L angauge I deology N arrative G enre However, it is important that you do not see each Key Concept as serrate and stand alone; in fact they work in unison. The best examination responses do not address each concept in turn, instead the concepts flow into each other as the text is being analysed. Looking at Language is a good place to start which it is one of the most important key concepts and it can be closely related to Narrative and Genre. MEDIA LANGUAGE What is a media text? You will be used to associating the word 'text' with something written or printed. In Media Studies, the word ' text' is used to describe any media product such as television programmes, photographs, adverts, fil...

Representation, by its basic definition, is the construction through the use of multiple conventions in any medium of aspects of 'reality' such as people, places, objects, events, cultural identities and other abstract concepts. It also refers to the ability of texts to draw upon features of the world and present them to the viewer, not simply reflections but as contractions also. There are multiple representation theories that can be applied to EARNEST, some that partially apply and there are some that do not apply at all. The images and shots we used in EARNEST are all representations of things like class, gender, age, social groups etc. The establishing shot at the beginning of EARNEST is of a large, old fashioned style house that our protagonist lives in. This represents the middle/upper class and gives the audience insight into the characterisation of our protagonist and where he lives. We tried to reinforce this theme by using a classy white font for our title which al...

Representation refers to the construction in any medium (especially the mass media) of aspects of 'reality' such as people, places, objects, events, cultural identities and other abstract concepts. While media representations may seem realistic, they are just constructions. Such representations may be in speech or writing as well as still or moving pictures. Representation is the ability of texts to draw upon features of the world and present them to the viewer, not simply as reflections, but more so, as contractions (O'Shaughnessy and Stadler 2002) Hence, the images do not portray reality in an unbiased way with 100% accuracy, but rather, present 'versions of reality' influenced by culture and people's habitual thoughts and action. In a world dominated by print and electronic media, our sense of reality is increasingly structured by narrative. Feature films and documentaries tell us stories about ourselves and the world we live in. Television speaks back to u...