Mock notes - Media in the online age
WEB 1.0 The move to online media would have been impossible without the existence of Web 1.0. Before Web 2.0, there was Web 1.0 which was created by Tim-Berners Lee in 1989. The introduction of the internet ( first technically developed in 1969) and Web 1.0 provided consumers simply with a service that provides information of a range of topics and subject matters. However, at the time audiences and users of Web 1.0, were unknowingly restricted as it did not provide interactive content. Audiences used tv guides and cinema listings as sources of information which told them what they could consume and when they could consume certain products, highlighting the audiences lack of control in regards to consumption, production and distribution. This allowed institutions to dictate and control consumers as it was virtually impossible to consumers to produce and share their products, which nowadays, with the existence of Web 2.0 and the opportunities it provides for consumers...